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Speaker

Courtney Cassel

Digital Marketing Consultant and Owner

Cassel Consulting

Job Description

I work with business owners and their marketing teams to grow their sales and improve their brand's reputation through digital marketing. This includes anything from managing social media accounts, writing blog posts, running online advertising campaigns, building email automations, and optimizing websites.

Relevant School Subjects

  • Business
  • Computer Studies
  • English
  • Social Sciences and Humanities
  • Technological Education

Areas of Expertise

  • Marketing/Advertising

Career Story

I was always a straight A student and so assumed University was my only choice. First I attended WLU for a double major in English Literature and Political Science, but after my second year I was forced to drop out due to issues with depression. After struggling for two years and seeking help through Cognitive Behavioural Therapy, I went back to school at Conestoga College for Advertising and Marketing Communications and fell in love with the creative industries. I was hired at a local marketing agency out of my internship, worked my way to Director of Marketing, and now own my own digital marketing company.

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